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What should a digital health pitch deck template include?
A useful digital health pitch deck template has 12 slides: purpose, problem, solution, why now, market, product workflow, evidence, regulatory and privacy plan, traction, business model, competition, team and ask. The difference from a general startup deck is proof: show who uses the product, what decision or outcome changes, and what evidence supports the claim.
Start with one declarative company sentence, then tell one care-delivery story. For example: “We help cardiology clinics identify high-risk heart-failure patients before avoidable readmission.” That sentence names the buyer or user, the workflow and the measurable value. Sequoia’s published business-plan framework similarly begins with company purpose, then problem, solution, why now, market, competition, product, business model, team and financials.
Copy this 12-slide sequence
| Slide | What to show | Minimum proof |
|---|---|---|
| 1. Purpose | One-sentence mission and category | Buyer, user and outcome |
| 2. Problem | Current workflow and cost of failure | 1 patient or clinician story plus baseline |
| 3. Solution | How the product changes the workflow | Before-and-after process in 3 steps |
| 4. Why now | Policy, reimbursement, technical or market timing | Dated external trigger |
| 5. Market | Beachhead and expansion path | Named segment, price and account count |
| 6. Product | Screens, integration and user journey | One workflow, not a feature list |
| 7. Evidence | Clinical, operational or economic result | Cohort, period and comparator |
| 8. Trust plan | HIPAA, security and FDA pathway where applicable | Current status and next milestone |
| 9. Traction | Revenue, pilots, users or deployments | Time series and contract context |
| 10. Business model | Who pays, price and gross-margin logic | Annual contract or per-member unit |
| 11. Competition | Alternatives and differentiator | One comparison criterion per row |
| 12. Team and ask | Why this team, raise and milestones | Use of funds tied to 18-month milestones |
How do you structure a digital health pitch deck for investors?
Structure the deck around a decision an investor must make: is there a costly care problem, a credible solution, a viable route to market and enough proof to fund the next milestone? Put the patient or clinician workflow before technical architecture, then put evidence before expansion claims.
Use a five-part narrative: 1) pain in the current workflow; 2) product and workflow change; 3) proof of clinical, operational or financial value; 4) buyer, pricing and distribution; 5) team, financing and milestones. Keep each slide to one headline that states the conclusion, such as “Three pilot clinics renewed after a 27% reduction in triage time,” rather than “Traction.”
Build each evidence slide from four fields
- Population: state the number of patients, clinicians, sites or covered lives and the inclusion period.
- Intervention: name exactly what changed, such as remote monitoring enrollment, automated outreach or clinical decision support.
- Comparator: use baseline, control group, prior period or standard workflow; do not imply causality without a valid comparison.
- Result: show the metric, unit and date range: percent, minutes, dollars, utilization event or revenue.
For an early pilot, an honest evidence slide can say “12 nurses used the workflow for 8 weeks; median chart-review time fell from 14 to 9 minutes.” For a regulated clinical claim, show study design, endpoint, sample size and status instead of a marketing conclusion. Separate preliminary operational data from validated clinical evidence.
Which metrics belong in a digital health pitch deck?
Choose metrics that match the product’s buyer and claimed value. A provider workflow tool should lead with adoption, time saved and contract expansion. A patient engagement product should show activation, retention and outcome or utilization evidence. A payer-facing product should connect performance to medical-cost, quality or administrative value.
Digital health fundraising remained active: Rock Health reported that U.S. digital health startups raised $14.2 billion in 2025, and Q4 accounted for $4.2 billion across 129 deals in its January 2026 year-end overview. That does not prove any individual company’s market, but it makes specificity more important: investors can compare a deck against many other healthtech opportunities.
Metric menu by business model
| Model | Show these metrics | Example calculation |
|---|---|---|
| Provider SaaS | Active sites, weekly active clinicians, time saved, renewal rate, ARR | Clinician activation = activated clinicians / provisioned clinicians |
| Payer or employer | Covered lives, eligible-member activation, PMPM price, retention, cost trend | Annual contract value = covered lives × PMPM × 12 |
| Care delivery | Visits, contribution margin, repeat utilization, no-show rate, clinical capacity | Contribution margin = revenue minus variable care-delivery cost |
| Remote monitoring | Enrollment, adherence, alert-to-action time, reimbursement realization | 30-day adherence = days with qualifying data / 30 |
| Clinical AI or CDS | Workflow penetration, decision acceptance, error rate, validation cohort | Acceptance rate = accepted recommendations / recommendations shown |
Show gross retention and net revenue retention only if the measurement period and denominator are clear. For example, “2025 gross revenue retention was 92% across 14 customers” is interpretable; “strong retention” is not. If revenue is pre-commercial, use signed pilots, implementation milestones, paid design partners or letters of intent with the contract value and start date clearly labeled.
How should a digital health pitch deck show HIPAA, FDA and clinical evidence?
Show trust and regulatory work as a plan with a current state, owner, evidence and next dated milestone. Do not put “HIPAA compliant” or “FDA cleared” on a slide unless the claim is accurate and supportable for the specific product, intended use and deployment.
For U.S. health information, explain the role you play: covered entity, business associate, subcontractor or neither. If the company processes protected health information for a provider or payer, state whether a business associate agreement is in place or required for the deployment. Add concrete controls already implemented, such as encryption in transit and at rest, role-based access, audit logs, vendor review and incident response—but only when true.
For software that may be a medical device, begin with intended use and product function, then state the regulatory assessment and pathway status. The FDA’s Clinical Decision Support Software guidance, issued January 29, 2026, addresses the scope of FDA oversight for CDS software intended for healthcare professionals. The FDA’s Digital Health Center of Excellence maintains guidance resources covering areas such as device software functions and mobile medical applications. A deck should not decide regulatory status by slogan.
Trust slide checklist
- Intended use: one sentence describing user, patient population, function and decision supported.
- Data flow: source system, processing environment, outputs and retention or deletion approach.
- Privacy and security: current controls, contractual posture and remaining gap.
- Regulatory: assessment owner, counsel or quality-system workstream, pathway assumption and next evidence date.
- Clinical evidence: endpoint, study design, cohort size, status and limitation.
What digital health pitch deck examples are worth studying?
Study real digital health pitch deck examples for narrative choices, not for numbers you can copy. Compare the number of slides, how the company frames its buyer, what proof is visible and what was removed for confidentiality. A public example can reveal structure; it does not reveal whether the underlying data was sufficient for every investor.
Feel Therapeutics is a useful concise example: TechCrunch published the company’s seed deck in June 2024 and reported that it raised $3.5 million with an 11-slide deck. The article says the deck was shown as pitched, except for certain client information. Study the economy of the 11-slide format: one idea per slide and a direct progression toward the financing case.
For a broader set, public collections such as Best Pitch Deck’s healthcare examples include companies including Moderna, Alto, Mahmee and Teladoc. Treat those as category references: a biotech, virtual care company, maternal-health company and telehealth company need different evidence. Do not force a remote-monitoring company into a direct-to-consumer narrative simply because a well-known telehealth deck did.
Review examples with four questions
| Question | What to inspect | How to adapt it |
|---|---|---|
| Who pays? | Buyer named on first 3 slides | Name provider, payer, employer, patient or life-sciences buyer |
| What changes? | Workflow before and after product | Diagram your own 3-step care process |
| What is proven? | Revenue, users, study or deployment evidence | Use your verified cohort and period |
| What is being funded? | Raise linked to milestones | Map dollars to product, evidence and go-to-market gates |
How do you create a digital health pitch deck template with AnyGen?
Use AnyGen to turn verified inputs into a digital health pitch deck template, then edit every clinical, regulatory and financial statement before sharing it. Start with a compact source sheet rather than a blank presentation: company sentence, buyer, product workflow, pilot or revenue data, evidence, compliance status, competitors, team, raise and milestones.
Step 1: write the 12 slide titles from this page. Step 2: place one conclusion and up to three supporting facts under each title. Step 3: attach product screenshots, workflow diagrams and any approved charts. Step 4: specify the audience—seed investor, strategic provider partner or payer—and the raise. Step 5: generate the deck in 16:9, then remove unsupported claims, replace placeholders with sourced values and export the version appropriate for sharing.
Paste-ready input checklist
- Purpose: “We help [buyer] achieve [measurable outcome] for [population] through [product].”
- Problem baseline: current workflow, time, cost, quality or access metric with source and measurement period.
- Product flow: input, decision or action, user, output and integration point.
- Evidence: cohort size, dates, comparator, endpoint, result and limitation.
- Commercials: price, contract length, sales motion, active customers or pilots and renewal status.
- Funding: amount sought, runway target and 2–4 milestones that the round funds.
Frequently asked questions
What slides are in a digital health pitch deck template?
Use 12 slides: purpose, problem, solution, why now, market, product workflow, evidence, trust and regulatory plan, traction, business model, competition, team and ask. Combine only when the information genuinely belongs together; for example, team and ask can share the closing slide.
How many slides should a digital health pitch deck have?
A first investor version can be 10–14 slides. Feel Therapeutics raised a $3.5 million seed round with an 11-slide deck, according to TechCrunch’s June 2024 published example. Keep detailed study protocols, security documents and financial models in a data room rather than the main deck.
What metrics do digital health investors want to see?
Show metrics tied to the buyer and product: active sites, clinician activation, patient enrollment, retention, revenue, contract value, renewal, time saved, outcome evidence or utilization impact. Every metric should state its denominator and date range.
Should a digital health pitch deck mention HIPAA?
Yes, when the product handles U.S. protected health information or sells into workflows where privacy and security diligence matter. State the company’s actual role, applicable business associate agreement status, implemented controls and any remaining gap. Do not use a compliance label as a substitute for facts.
Do I need an FDA slide in a digital health pitch deck?
Include one when the intended use or software function may be regulated as a medical device, or when regulatory strategy affects launch timing. Show intended use, assessment status, expected pathway if known, owner and dated next milestone. The FDA issued Clinical Decision Support Software guidance on January 29, 2026.
Where can I find digital health pitch deck examples?
Public examples include TechCrunch’s June 2024 publication of Feel Therapeutics’ 11-slide seed deck and healthcare deck collections featuring companies such as Moderna, Alto, Mahmee and Teladoc. Use examples to study story flow, not to copy evidence, pricing or market claims.
What should the funding ask say in a healthtech investor deck?
State the raise amount, financing instrument if decided, runway target and 2–4 milestone outcomes. A useful format is: “Raising $X to achieve Y deployments, Z evidence milestone and a defined revenue or regulatory gate by month 18.” Only use milestones the company can support with its operating plan.